To oil the relation between companies and designers, a group of professionals based in Emilia (Italy) and working in several design area (product, communication, graphic, web, multimedia) has put together ideas and skills to start up. Youtool is an online workshop where persons work and interact from a distance. The company uses videos to form and inform designers, a tutor follows up the working team and subscribers interact and share ideas. Designers have come at large suggesting projects while companies have been positively infected. The mechanism starts fitting.