If it is true, as Enzo Mari says, that “design corresponds to a deep impulse of man, as survival instinct, hunger, sex,” then independent design was born together with the man: representing, for centuries, one of the few known ways with which to transmit knowledge.
Then came the industry, mass production, moulds, shops, franchising and marketing, and design became pop. Sometimes mythologized, others criticized.
Talking about independent design now allows us to back into the roots of design. But times have changed and defining a specific geographical area is not easy. What marks it? Who is the independent designer? What meanings does he bear?
Moving as cartographers, we will search the boundaries of independent design, sure that there is not a definitive measure. Because “objects are a vehicle for stories, an unfinished story that everyone can complete at his pleasure.” (Liliana Ovalle)